Building Your Internal & External Network

David Swatosh BDO

In this episode, we dive into a conversation with David Swatosh, a senior manager at BDO—one of the world’s largest accounting firms—to discuss some of the challenges involved in moving from a small regional firm to a large multinational one. David was able to leverage the power of internal networking to overcome some of the weaknesses in his existing network as well as to lean into some of his personal strengths. He discusses what he has done to accelerate his business development within BDO, and also advising listeners on building relationships in the context of the COVID-19 pandemic. One of the most fruitful ways of making connections and keeping in front of your target audience is by educating people and also finding specialists with whom to consult when you lack knowledge in a specific area. Joining in the conversation, listeners will also learn why attending large networking events are not the be-all and end-all and how it is all about knowing what you are good at and playing to your strengths.

Key Points From This Episode

  •  The challenge of developing a new network when transitioning from a small to a large firm.
  • What David has done to accelerate his business development efforts in BDO.
  • Advice for building out your internal relationships before and after COVID-19.
  • Suggestions for spending your time and efforts strategically in business development.
  • Bringing thought leadership to other partners and using it as a marketing tool for his services.
  • The importance of educating internal and external parties in your network.
  • The value of having specialists to consult with and offering your expertise in return.
  • Differentiating who you are, your role, target market, and where your revenue comes from.
  • Thoughts on the value of attending large networking events as an introvert.